Sometimes there is a rapid development in technology which opens up a gap between the consumer and the industry. The consumer wonders what the new technology has to offer and the industry see it as a quick way to generate an alternate income stream. In some cases the sad part is that the industry keep on beating on a dead horse even though the consumers have left it a long time ago. This is about 3d movies in cinemas and on your TV at home.
A few years ago a new technology hit the market called mini discs. It was a medium which could hold data as music or files and it’s storage capacity was large in relation to what was already in the market. Just about the same time it was released a better product was brought to the market, the writable CD. Since the industry had pushed money into the mini disc technology they went at it full monty and tried to get consumers to purchase mini disc players of different kinds in short time. Even though they knew there was a better alternative, consumers were thought to be easy to manipulate into buying an inferior technology.
The same scenario is playing once again. To watch a 3d movie today one have to use what can be the ugliest and most non-comfortable piece of technology we have created in a long time. I’m talking about 3d glasses.
3d glasses are still expensive to manufacture due to low demand so they can only come in two sizes. One for adults and one for children. This is true for the ones handed out in the cinemas as well as those delivered when one buy a new TV. If all human heads were the same size this would not be a problem but as we all know, that is not the fact. Most of the people watching these movies are doing so while wearing uncomfortable pieces of ugly plastics on their face which they could not chose in a size they wanted. It’s forced tech. In cinemas they even charge you extra to wear this plastic.
There is technology already present on how to provide the same effect but without the glasses but the question remain, is there enough consumers out there who actually want this technology or is it just the industry hunting for that new income stream since they dumped money into it? My guess is the latter.
I do not see the added value of 3d when going to the local cinema since it also means that I will be forced to pay about 20% extra on my ticket to get it. It’s just not worth it for me. I’m not sure I would get the value even if they could provide the effect without glasses. Not until the production companies have figured out how this tech should be used instead of just bouncing a ball against the camera lens now and then. A quick check with my closest friend give me a ratio of about one in ten who actually enjoy 3d movies. My guess this is the one tenth with a head of the correct size for the glasses.
Oh, and don’t get me started on the re-visits to old movies – now in 3d for a higher price then ever before!
Did I mention there is also a bouncing ball at this one place in the middle?
With HBO Nordic opening up very soon I got a notification this morning that Netflix now officially opened up their doors in Sweden. I just got a quick glance of the content they provide and by the look of it there wont be that many fresh series or movies. My guess is that content owners stick to a “theater, dvd/blue-ray and then online” policy on providing what they own to customers. I guess they might continue to do this for one or two more years before the physical media rental business might be gone.
Anyhow; looking forward of testing out Netflix as an alternative to Voddler, Headweb and iTunes! Since I am also a paying customer to Spotify, it’s said that I will get an even longer trial period of Netflix – the rest of 2012! To claim the offer, follow the link over at Netflix.
The Mysterious Island by Jules Verne
My rating: 4 of 5 stars
I had some minor problems with the story which I found to be a bit stale in the middle of the book but the beginning and the end of it brought it back up there and I could not give it a three star rating so it ended up with four.
The story itself catches the reader into a world where all is lost and one can’t read it and not think about Robinson Crusoe. There are some parts in the story where they are alike but in other ways they are different categories. In the Mysterious Island we see how a single engineer can create a habitable world for a full group of colonists and let science prevail.
I highly recommend this book, both as a part of history since it is a story by Jules Verne but also since the story is interesting and provide the reader with surprises.
View all my reviews over at Goodreads
I got this link sent to me regarding an odd place I’d like to visit. It an article on a site about visiting the intresting places of London and since I am also travelling there for a quick visit in just a few weeks it felt even more fitting as a story.
According to an article at AllThingsD Spotify now have 1.4M signed users for its free trial in the US. Not just that, they also have 175’000 paying customers who can be added to the more than 1.5M paying customers already in Europe. Spotify is becoming a force to recon in the music industry, and fast. Some of the success of the launch is most likely thanks to the lobby ground work that has been performed by Sean Parker for one, prior to the launch; but the service is good enough to stand on its own. If it was not the US launch would never have happened to start with.
So are these numbers good or bad; with what can we compare them? Well to the European market of course.
Can get up in the morning and also feel like donating some money? There’s an app for that. Presenting Snooze, by LetGive, Inc, which is an app which pledge $0.25 each time you snooze. You simply install the app, setup which charity you want your donations to reach and then start snoozing away.
I am one of those who have two alarms set each morning where the first one goes off simply by giving me the pleasure of snoozing once. Due to that I can calculate who much I have to pledge each month using simple math.
Those of you who can stop hitting that snooze button however; this one is for you!