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Yesterday Google unveiled their new service which is clearly in the market to compete against Evernote, Springpad and other services designed to make you organize and remember your life. The idea is nothing we have not seen before as in to save notes of text and images and be able to search for them in a controlled way.
The service might be good, it might even be better then Evernote. Evernote has been the leader of it’s kind for a long time now and is not without flaws. If there was a service presented which took these flaws into account I am sure that Evernote would loose a big chunk of its users.
But, in the light of what has happened to Google services in the past many of its users have been forced to learn how to coop without Google services as a tool in their every day life. Buzz, Wave and Reader is just three example of services that came to market, was loved by some but then pulled without mercy. With the events of Google Reader in close memory it makes it quite hard for me to trust a new service. I still will try it out (I did try to service was overloaded when I did) but I will not be quick to go all into the service.
And yes, I loved Google Wave. It was a bit ahead of its time but it was killed of much before it had time to shine.
The most frightening part of this is that one can only think of the day the Google executives start glancing at Gmail and if the service really is needed or if all mails could be send from within Google+ instead as Facebook has done. That would in fact be the last breath of the free Google service era.
“Google Keep—Save what’s on your mind” by Google Official Blog
“Google Keep, an Overdue Answer to Evernote, Arrives” from WIRED
“Sorry Google; you can Keep it to yourself” from GIGAOM